Marketing

For 5 years I've created, coordinated, and managed marketing campaigns from launch to final review by client Stakeholders across channels including paid & organic Social Media, search engine PPC & SEO/SEM strategy, Email marketing, and affiliate marketing.

Achievements

I crafted & executed B2C/DTC & B2B marketing strategies, yielding a consistent annual revenue growth of 30% over three consecutive years. Two methods of aforementioned revenue growth strategies are below.

Quadruple of Email Open Rate

One method included extracting bottom-funnel customers from the BigCommerce and Shopify platforms, transforming and cleaning their shopping data to then load them into an email marketing platform.

16% Conversion Rate Increase

Another method leveraged personalized Product in-stock emails to drive potentially lost conversions. Not only did I record a double digit conversion rate increase, but the customers were similarly added to the email marketing database to strengthen future engagement.